Not happy with being the theme tune to my summer last year and blessing Oprah Winfrey’s couch with a tear, today marked the online release of Pharrell Williams “i am OTHER” Collaboration with UNIQLO.

Pharrell collaborations with Adidas, G-Star jeans, Moncler and Comme des Garçons have all been massive successes. So when he teamed up with NIGO the new Creative Director for UNIQLO T-shirt (UT) and streetwear icon to produce this line, the stars aligned for a collaboration success.

The campaign comprises of 14 t-shirts and seven styles of baseball caps which are all branded with Pharrell’s signature style. The collection is available online now and is due for general release in all of UNIQLO’s stores from the 24th of April.

“When I first tried some of the things we produced on, I couldn’t stop myself from showing it off. I was like, ‘Wow, this is going to be revolutionary’. It’s so soft, gentle to the touch and I just could not believe the price it’s going for” Pharrell Williams

UNIQLO Pharrell Williams 2

UNIQLO Pharrell Williams

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Representing the rural take on Gentry with a sneaker addicted streetwear aspect.

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