LACOSTE L!VE Rural Gent 23 July, 2014 LACOSTE have just launched their latest fragrance LACOSTE L!VE. Out of the box the packing is edgy and strong with contemporary colours. The scent itself is expertly blended and hits you with a unique blast of lime and liquorice. It also seems to last longer that your average fragrance, which is great as you don’t have to think about carrying a backup around for after work drinks. The campaign’s message is “New Fragrance New Perspective”, challenging creatives to look at things with a fresh approach. This is expertly summarised in the video above created and starring graffiti artist, Zoerand and directed by H5. Overall the fragrance is great and we really like the approach of trying to challenge people to take on a new perspective and push boundaries.