Street Gentry x GANT | A Celebration of American Culture Gent on the street 3 May, 2016 London is a vibrant mix of cultures, influencing everything from what we eat to the way we dress. Having lived in and around London for years, we decided that it was time to take a step back and learn about perhaps the most influential cultural influence on the capital – the U.S. A nation that has brought us anything and everything from coffee shops to burger joints can often be taken for granted but at Street Gentry we feel that you can never stop learning, so we set out on a journey to explore the best American spots in London. Any journey should be undertaken in style so naturally we turned to GANT, a brand with a rich heritage in American clothing dating back to 1949. GANT prides itself on being the “original shirtmakers”, never ceasing to learn and move with the ever changing landscape of menswear showing a distinct ability to transcend its American preppy, Ivy League inspired principles to influence British menswear. The Perfect Oxford Shirt in traditional white was an obvious choice for us – 100% cotton and built for timeless style and versatility (as you know we love an Oxford Shirt!). With its understated “G”, the shirt forms part of GANT’s new Diamond G collection which celebrates the brands rich heritage with a range of shirts, denim, knitwear and accessories that will help a Gent move seamlessly between casual and formal. With the typically unpredictable British Spring weather in mind, we teamed our white Oxford shirt with the cotton cable crew neck jumper in Black, another offering from the Diamond G collection. We always begin our day with a coffee and on a day in which we searched for American culture, it was only right that we started at Starbucks a key sign of U.S. influence in the U.K. Moving on from an obvious choice to a less well known spot – Benjamin Franklin House, to learn about how the fusion of two cultures influenced the founder father of the United States. Built in 1730 on Craven Street near Charing Cross, the Grade I listed building was home to Benjamin Franklin between 1757 and 1775. As the last remaining Franklin home in the world, the building has retained its 18th Century windows and staircase amongst other features. Food is a big part of U.S. culture so its only right that we discovered a place that describes itself as “the most authentic diner this side of the Brooklyn Bridge” – Lucky 7. Located on Westbourne Park Road, the decor with its retro booth seating will virtually transport you to the U.S. – or at least into the famous Pulp Fiction scene. Several (tasty) pancakes later, Lucky 7 certainly felt authentic to us. Naturally we stopped off at GANT in Regent Street to check out the Spring / Summer collection in person. A short stroll then took us to the U.S. embassy in Grosvenor Square – the stars and stripes and Eagle dominating the sky. Featuring statues of influential U.S. figures such as Ronald Reagan and Dwight D Eisenhower, the Embassy square acts as historical tour of the political impact on Europe. For our final taste of American culture we switched to the more casual Diamond G Perfect Light Indigo Oxford shirt and headed to Five Guys. Fast food is a well known convert from America but Five Guys is a reflection of the how U.S. culture has learned to adapt to European ideals when it comes to food – fresh ingredients, with no freezers or microwaves used. U.S. and U.K culture have long been intertwined and London has been key in adapting American culture and tailoring it to European style. Our journey of American spots around the capital confirmed that you can truly never stop learning. Visit GANT for the full Diamond G collection.