Last week we featured the behind the scenes of ‘30 years of Beauty’ – a joint collaboration between Microsoft and i-D, the campaign takes a fast paced journey through the 30 years of style and into the future.

Microsoft xi-D

It was clear throughout the behind the scenes video that collaboration was key the whole way through the making of the campaign. With directors and brothers Santiao and Maurico leading the vision to show the stages of beauty and execution of this styles by makeup artist Ralph Sicilliano is truly exceptional.

From ‘Skin Heads to New Romantics’ and ‘Seapunks to Futureheads’ the team worked as one half form and one half function allowing taking inspiration and showing i-D’s personality that has spanned these 30 years.

Microsoft x i-D

At the centre of the collaboration between the teams was the HP Spectre x360. Much like the form and function of the team producing the video, the Spectre x360 is able to mold to the situation it is needed for, morphing from a practical laptop for focussed work to a collaborations enabling tablet within seconds.

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