At Street Gentry, we love to shed light on up and coming brands. Yugen//+ is one of these. The result of the creative talents of 19 year old John Adegbuji, Yugen//+ was formed in Atlanta, U.S, earlier this year with the aim of providing apparel with quality and functionality.

A Japanese aesthetic concept, Yūgen relates to the deep and mysterious and accordingly the brand features seemingly simplistic designs which harbour deeper underlying meanings. Currently, Yugen//+ has a limited but great range of t-shirts. We’ve selected some of  our favourite images from the Yugen//+ lookbook. If you like what you see visit the Yugen//+ website.

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