Is there a greater wardrobe staple than the T-shirt? Probably not.

Whether accompanying a blazer to form a smart casual look or paired with shorts on a summers day – it pays to have a T-shirt that fits well. After years of merely accepting what’s on the rack in the shop – Copenhagen based, “Son of a Tailor” are here to change the game with fully customised tees, individually catered to a Gents sizing needs.

So how do you get the perfect fit? If you already have a well fitted tee, simply submit the measurements for this, alternatively, provide your body measurements. The most interesting and ingenious method is to give your age, shoe size, height and weight for a specially designed Son Of A Tailor algorithm to calculate the perfect fit.Each T-shirt is fully customisable, from fabric and colour choices to deciding between crew and V neck. Prices start from £34.50 dependent on quantity ordered. If you are willing to invest in the perfect fit then head straight to Son Of A Tailor.