Fred Perry – The Bradley Wiggins Collection SS14 Rural Gent 21 February, 2014 Fred Perry have just launched their fifth collaboration with Bradley Wiggins for Spring Summer 2014. The collection references Bradley Wiggins sharp Mod look with simple yet classic pieces and bold 1960’s necklines. Fred Perry have even managed to work the Team GB colours into certain pieces as well as Bradley Wiggins signature championship stripe. Unlike many celebrity collaborations with large brands, Bradley Wiggins played a key part in the design process for this collection which reflects on his passion for the brand; summed up in the collections quote below. “I go back a long way with Fred Perry. I bought my first Fred Perry shirt when I was a kid and it’s gone from there. It is great to have your own range with your name on the label and to be a part of the history of this great British brand .’ – Bradley Wiggins, January 2014 The collection is now available in all Fred Perry Authentic shops and online.